As an Indigenous advocate and entrepreneur, I am going to be featuring other Indigenous people of influence on my page who I have personally interviewed once a month.
I want to use my platforms in a positive way. The media deliberately blocks positive coverage about our Peoples and I want to use my platform to highlight our successes.
So without further ado, please meet TikTok star Sherry McKay!
Sherry is a verified Indigenous educator, comedian and influencer with 244K followers, 7.3M likes and has been featured on CBC News, INCA News, APTN National News, and The Tyee. She identifies as Oji-Cree from Sagkeeng First Nation. 🙌🏽
Sherry is empowering Indigenous Peoples to challenge the stereotypes that have been placed upon us and to embrace our culture regardless of how the media, society, and Hollywood says we should look. 💯
I personally resonated with Sherry as a lighter-skinned Indigenous person when she told me about the struggles she faces as not being a ‘typical-looking’ Indigenous person. The way Sherry describes this journey to me was that we have to “walk in both worlds and learn when to wear pearls and when to wear beads”. What Sherry means by this is that we need to learn how to navigate being Indigenous in a primarily Eurocentric world.
For example, being a light-skinned Indigenous individual means knowing when to stand up for your community. Sherry and I have both experienced individuals saying derogatory comments about Indigenous Peoples. When they are confronted they often would say phrases to us along the lines of “oh but you’re not one of them”. We use this as an opportunity to educate others. The colour of our skin does not separate us from our culture. Being Indigenous at heart, practicing your culture, and identifying with it means you stand up for every Indigenous person.
Sherry also explains how she may seem “too light-skinned” to be Indigenous, but this is not the reality. Being light-skinned, she still experiences racism in her everyday life. Sherry explained to me how growing up everyone would be invited to outings except for her. She also explained how when she was invited, parents would have to be home to ‘supervise’. She’s even been treated differently by Taxi drivers, and constantly has to prove her identity to others by showing her treaty card online.
Through abolishing these stereotypes and embracing her culture Sherry has learned that it is not about what you look like but how you feel. We are Indigenous regardless of what we look like and we will continue to practice our culture, educate, and press on.
Sherrys TikTok Journey
She started a year ago on TikTok and quickly went viral after educating on Indigenous topics through creating audios for other Indigenous creators to use on the feed.
Sherry also creates comedic content which allows individuals to open difficult conversations about Indigenous Peoples.
What inspires me the most about Sherry is the community she has built for our people on TikTok ❤️
Sherry is constantly getting messages from Indigenous peoples who are struggling with bullying and racism. They are always telling her that her content makes them feel like they are not alone and proud to be Indigenous.
Sherry also uses the platform to showcase other Indigenous creators and Indigenous businesses. It is not uncommon for Sherry to give shoutouts to other Indigenous creators and to feature her fan mail.
Sherrys Advice to Going Viral on TikTok
If you are feeling inspired then keep reading to hear Sherrys advice! Sherry says the key to TikTok is to consistently post, find trends in your niche, and to create captivating content. She says when you are first starting out you will grow at the same rate as those around with you with the same following. This is why it is so important to create genuine connections with other creators and to use the platform as an opportunity to meet new people!
Thank you so much Sherry for taking the time out of your day for our interview. You are truly an inspiration to the Indigenous community and are making a positive, impactful difference. I cannot wait to see where your success takes you next! We are supporting you 100% along the way.
𝘽𝙚 𝙨𝙪𝙧𝙚 𝙩𝙤 𝙛𝙤𝙡𝙡𝙤𝙬 𝙎𝙝𝙚𝙧𝙧𝙮 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚 𝙖𝙗𝙤𝙪𝙩 𝙤𝙪𝙧 𝙘𝙪𝙡𝙩𝙪𝙧𝙚 ⬇️
You can find Sherry on TikTok @sherry.mckay
FB Page: Sherry McKay
Fan Mail: PO Box 39115, Inkster Park Wpg MB Can R2X 3B3